The customer is King

Good to see this week that the Hop Farm Country Park are seeking to recruit young people to a "mini board of directors". The job of these young people will be to meet regularly to decide what the newly-refurbished venue should offer to its young customers.

In these days of over-marketing, over-sophistication and over-complication, where marketing and PR gurus always assume they know what we want better than we do, it's good to see that someone is prepared to put the customer - even the young customer - first and actually ask them.

Well done the Hop Farm.